Last week, local news consumer, Burd Lines, mistook a beautifully arranged page of online ads
for an actual news article like this one.
Apparently, he was browsing through his usual news sites when he came across a hyperlink to an article embedded in another article and decided to click on it.
He was pleasantly surprised by the small number of ads he had to sift through,
and actually thought there would be much more.
Not only this, but after reading over the page of current events in advertising,
he felt quite satisfied and lost all desire to continue to his next usual news site.